LinkLifting is a relatively new strategy in the digital world, but it has quickly become one of the most effective ways to increase activity on your website and drive traffic to your site. This blog post will serve as an introduction to LinkLifting and its benefits, as well as some great tips you can use to get started with your own LinkLifting strategy. We’ll also share some case studies from successful businesses that have used LinkLifting to their advantage.
What is linklifting and its importance?
LinkLifting is the practice of lifting links from relevant and authoritative content (like blog posts) and repurposing them on other platforms (like social media posts or emails). By tapping into the authority that those links already have, you can increase the visibility of your own content and drive more traffic to your site. This strategy can be used across a variety of channels, such as social media posts, emails, and newsletters. When used properly, it can help improve your SEO, increase social media engagement, and drive more traffic to your site. It can also be used to help retarget audiences, generate leads, and even inform your sales strategy.
Why Link Lifting Matters
As the digital landscape continues to evolve, new methods of reaching audiences are emerging. Companies are discovering new ways to showcase their expertise, build trust, and inspire action through creative content marketing campaigns. One such method that has recently been gaining popularity is the concept of Link Lifting. The idea behind Link Lifting is to lift strategically chosen content published on other platforms—like blogs, videos, or podcasts—and repurpose it on other channels, like social media posts. In doing so, businesses can capitalize on the authority that these links have built up to drive more traffic to their own sites.
How to Start a Link Lifting Strategy
To get started with your link lifting strategy, you’ll need to select a few pieces of content to lift from your blog and repurpose them. This can be either a blog post or a standalone piece of content. From there, you’ll want to think of the channels you want to share your new content on. Some popular platforms include social media, email marketing, and even advertisements. From there, you’ll need to select a few pieces of existing content—ideally, it should be in line with your new posts and provide value to your readers—and find ways to repurpose it for each channel you’ve selected. Here are a few examples of ways to start a link lifting strategy: Look for influencers on social media who have a large following and offer a lot of value. Reach out to them and ask if they would be interested in guest posting on your website. Once the article is published, lift the link from the article and share it on social media. Look for guest bloggers on your website. Once the article is published, lift the link from it and either share it on social media or use it in an email to your audience.
Tips for Better Blogging Through Link Lifting Strategies
– Find relevant pieces of existing content and repurpose them in new ways to maximize the reach of your website. – Make it a goal to publish blog posts that are at least 1,500 words long. – Make sure each blog post has an enticing title and subheadline. – Schedule posts to go live during specific times of day. – Create link-worthy content that’s valuable to your readers.
Case Study: Shake Shack’s Blog-First Content Strategy
Shake Shack is the go-to burger joint for many people. While the company has a successful restaurant business, it also has a blog where it publishes content that is directly tied to its business. – In 2016, Shake Shack started a blog-first content strategy, and since then, it has only increased its online presence. One of Shake Shack’s most successful articles is an interview with its chief brand officer, Randy Garutti. The article has been shared more than 1,300 times, and it has helped Shake Shack increase its visibility in the blogosphere. – Shake Shack uses its blog to create content that’s similar to what you might see on the website of a digital marketing company. – Shake Shack’s blog posts are very visual. The posts feature images and videos. They also offer a lot of value to readers. – The blog posts on Shake Shack’s website are very long. Some articles are over 5,000 words long.
Case Study: Warby Parker’s Link Lifting Strategy
In 2017, Warby Parker rebranded their website. The company wanted the new website to generate more sales, while also providing valuable content to its customers. To do this, the company turned to link lifting to increase the visibility of its blog. – Warby Parker’s most successful link lifting strategy was publishing an article on its new blog titled “What Your Eyes Reveal About Your Personality.” The post quickly became one of the most popular blog posts on Warby Parker’s website. – By repurposing the link from this article, Warby Parker was able to drive more traffic to its website and turn more readers into customers. – The post was featured on many different platforms, including the company’s website, social media platforms, email newsletter, and even advertisements. – The link from this article has been shared over 26,000 times on social media.
Conclusion
What all of these examples have in common is that they applied link lifting strategically across multiple channels. It’s not enough to repurpose content on just one platform—you need to leverage it across as many channels as possible. Link Lifting is a relatively new strategy in the digital world, but it has quickly become one of the most effective ways to increase activity on your website and drive traffic to your site. The best way to get started with your own link lifting strategy is to find relevant pieces of existing content and repurpose them in new ways.
