Pastel colors can be used for more than just a color-coded children’s clothing line. Their program includes several industries including interior design, fashion, cosmetics, candy shops, entertainment, and many others. No matter how soft they are, pastel colors are equally effective in branding.
This blog post is about pastel colors, their combined effects and best practices. So if you are looking for interesting color palettes. But quiet for your brand’s website, Instagram profile, or your room design, this article is a great guide to you.
Ready to sail through the etheric world of pastel palettes? Because we are sure!
What are pastel colors?
- popular pastel colors
- pastel palette
- use pastel colors
What are pastel colors?
Before we respond to the details of pastel colors, let’s first clarify what they are. Pastel colors are light shades of vibrant hues mixed with white. They combine high value with low saturation and produce soft, weak and soothing characteristics.
Pastel colors are judged by interior designs from the 50s and fashion from the 80s, but they are just as eminently current in today’s digital age. Telly has Victoria’s Secret with its iconic soft pink, Tiffany & Co with his trademark Tiffany Blue, Yellow Post with pastel colors, and more.
Popular Pastel Colors
Pastels come in different hues and the shades give you a lot to choose from and enough room for creativity when working with this palette. The main pastel shades are blue, pink, yellow, green, purple and orange. Of course, every color has its own spectrum of variations depending on the level of brightness.
To integrate the pastel family, let’s get to know the most famous and most famous members.
We can totally admit it: the first situation leaves us thinking that blue is a gender reveal baby. However, beautiful, calm pastel colors can also be perfect for many other situations and projects.
Due to their resemblance to airborne goals, lighter blue colors have a strong presence in relaxation while darker shades give a professional, sober feeling. Blue is widely used in men’s clothing brands, social media, business and finance sectors. To gain a better understanding of the psychology and usage of blue, we recommend that you read our article on blue logos.
Pastel pink is associated with warmth, love, femininity and softness. Because pink is the color of roses, pink is often used to add curls of romance and tenderness to designs. The combination of this inconspicuous color and bold bold colors ensures a delightful palette for the eyes.
The most common pastel tones are pink, cotton candy, cream, orchid, rose gold, cherry blossom, flamingo, lavender pink, and many others. You’ll often see pink logos in cosmetics and fashion brands, especially those that have a intended for women or children
This doesn’t show that pastel pink isn’t suitable for a product or design aimed at a male audience – adidas proved the only point.
Unlike bright yellows that lively optimism and enthusiasm radiates, pastel yellows are a bit quieter. Even in the light shape, the color looks cheerful and attractive in design. It serves as a great tool to add a hint of color to a neutral or dark background. But it can be just as powerful in itself.
Canary, Daffodil, Banana, Corn, Cream are some examples of pastel tones that are often used by companies. Thanks to its association with the sun and summer, this color is a go-to for travel agencies, travel companies and brands. biological
Relaxing, refreshing and sober green in pastel colors of balance and cool species with every design. It stands for spring, nature, growth and new beginnings to make it the ideal choice for your brand if these words resonate.
Mint green surpasses other shades with its popularity. But it’s not the only option. You can choose pistachio, sea foam, light emerald green, blue green or green tea. It’s no surprise that a lot of eco-friendly companies and environmental organizations use this pastel strain into their assets.
Pastel proak owes its unique charm to its ability to combine the calming, stabilizing energy of blue with the sociable warmth of red. So it’s the perfect choice if you want the best of both worlds in your design.
Due to its rich nature, the color has become synonymous with wealth, nobility… but depending on the context, purple can also represent wisdom and creativity. This pastel opulent offer of pleasing hues including purple, lavender, violet, violet etc. is widely used by luxury fashion brands, creative agencies and beauty industry.
For those looking for a muted color that still radiates a touch of vitality and excitement, pasteloranje fits perfectly. It evokes images of spring blossoms and sunsets piled up and is often used to give a welcome look to a brand or asset.
The best-known subtections of pastel orange include, but are not limited to peach, salmon, watermelon and more. The lighter shades of orange look particularly attractive in combination. Well, with cold colors, because of the sharpness of the picture, more design attention.
Now that we’ve covered the main components of the pastel palette, it’s time to become experimental and examine how these shades can be traced and work together with other color families.
Here are a few beautiful pastel palettes that you can use in a wide range of projects. Enjoy!
The Softness of Spring
The above design uses more than one pastel tone – which reminds us all to spring. The spoiled milk white background creates a neutral setting for bright, shiny colors. This delicate palette of pinks, purples, greens and yellows can be perfect for gardeners, florists, websites, Easter designs, etc.
The contrast between the black and bright background immediately jumps into the eye again, proving the paste looks delicious in addition to black. The smoothness of peach to yellow-purple gives the design a sense of movement. This contrasting palette is suitable for any purpose: from website color schemes to product packaging design.
This time, the spring colors have come together to create a nearly colorful design. This palette can work wonders for a company of simplicity, value and elegance. Skincare brands, wellness centers and spas are among the many companies that can benefit from such natural and light tones.
The dynamic mix of turquoise and neon pink spikes combined with lighter pastel colors produce lively moments. But the balance can be perfect for images on social media, sales announcements, promomos, events, pitch decks and much more. The energetic neons instantly grab the viewer’s attention, while the soft hues simmer design to prevent overloading of the eye.
Use Pastel Colors
Before you get ready to apply pastels to your campaign, we want to give you some tips and tricks to ensure you get a professional, glossy design that conveys the right message. to your audience
Tune in To your Brand
The most important rule in working with colors – whether pastel or not – is to personalize them brand identity. Color is one of the most effective mediums to keep in touch with your audience and to consciously deal with the impression you are leaving.
Here is an example of how Skyscanner, a world famous travel organization, selects and presents the colors of this brand:
If your company means strength, drive and intensity, then pastel may not be the best for supporting your values. Choosing your color not only has a visual, but also has a psychological impact on your target audience, which leads us to our next point.
Color is Connected to Emotion
In addition to its aesthetic value, color has the ability to evoke specific emotions and memories. Please note that people who do not know pastel colors For most of them, these lighter colors convey a soft, fresh spring, new beginnings, babies and all things sweet and pure.
Each color can create a specific atmosphere and call for a certain association. To get the best out of the colors you use, you need to come up with their typical link mood and use it to enhance your message.
Select the combination on the right.
Just one pastel color might not meet all of your design needs, which means you’ll eventually be entering the challenge of finding flattering color combinations. You can choose one of the pastel palettes we’ve mentioned above, or use a tool like Adobe Colors to select pastel colors for your palette.
Keep in mind that incorporating bold pastel or neutral colors can dramatically improve your design thanks to the principle of contrast. Avoiding too passive color palettes is as simple as adding one or two strong, non-pastel colors to act as an accent color.
The same technique works with colors: Pastel colors can work very well as accent colors in a dark palette, creating blending for more balance and brightness.
Although the pastel color combination looks beautiful. But you need to be careful that you don’t exaggerate and become your design and make it unattractive.
Pastel is a mixture of primary or secondary colors with white. Due to its low saturation, this color family looks calm, light and airy and adds these qualities to any design. This versatile color package features popular shades like baby pink and blue green, lavender, peach, and more. other
Pastel colors are very common in health, beauty, fashion, ice, bakeries, entertainment and other similar industries. However, they can add a great brand in any area as long as their confidence matches the core message and values of the company.
Ready to bring some pastel colors to play and create stunning graphics for your next project? Click the button below to find an entire library of graphic design templates that you can customize with just a few clicks!